What is an Auto-Responder?

An auto-responder is a powerful tool that stores the information of everyone who has ever put their name and e-mail on an opt-in form on your website.
A quality auto-responder allows you to be able to send out E-mail messages, online flyers, videos, notices, specials on offers, and just about anything you can come up with to communicate with your contacts, and so much more, with just the click of a mouse.

I’m going to keep it simple though without elaborating, so if you’re not familiar with what an auto-responder is, you’ll get the picture.

Once someone’s information gets in your auto-responder, you have the option to be able to send out a series of messages that you can set up in advance, and on auto- pilot. Now, you are dripping responses to people automatically, thus the name “Auto Responder”.

An auto-responder is the heartbeat of any business. The information in your auto-responder or data-base is your future fortune.

Once someone inquires about your business, they might buy right then, or they may not. Without their information being stored in your auto-responder or data-base, you are at risk to have a  potential future customer slip right through your fingers, and may possibly never see them again.

This is unfortunate, because you created your website, you figured out a way to drive someone to your website, and you failed on the third and most important step, which is capturing them as a lead for life.

By having them stored in your data-base, you will never lose that contact. You are now in the position to correspond with them and build a relationship with that person.
Now you have a good chance of them buying from you next time, even if they don’t buy what you have to offer right then. It’s an accumulative thing that happens over time that exponentially could make a huge difference on your bottom line.

I’m going to give you a few different business scenarios that an auto-responder could be used for, and some ideas on how to get people to want to give you their information.

Online Network Marketing
Once you have driven traffic to your website, you should offer something of value to them in the form of a free offer that they can only get by opting into your auto-responder on your website and inputting their name and address, and in some cases, their phone number.
The reason I said that is most people are uncomfortable giving out their phone number because they don’t want to be pitched over the phone. You will have more success if you leave the phone option out.
Once your auto-responder has been populated with their contact information, you could send them a series of free information that could help them in their business, of course, automatically.
By doing that, you are building a relationship with someone who is appreciative of the free value you are giving them. The value is usually in the form of tips on the proper steps to help build their business.

You can then, or should suggest a marketing tool that they can purchase to implement what they learned after the free tutorial. Of course, you would set up an affiliate account for every tool that you suggest. When they buy, you would then receive a commission on that sale, usually on the average of 40% of the cost of whatever they buy.

Front-end them with Free value to them. Build a relationship with them as someone who has something to offer them, with no strings attached, and they may think about joining you in your business opportunity.

Either way, it’s a win – win situation, and a few good things could happen.

1) You’re building your data-base.
2) If they don’t join you in your primary business, you could still earn money selling them affiliate products to infinity.
3) They may join you in your business opportunity at a later date.
4) You could still make money from the people who won’t join you in your primary business.
5) And you have the capability to drip them information as to why they should re-consider joining you in business.

What if you have a traditional business…

Let’s say a Pizza Parlor... Why would you want an auto – responder to build you a data–base for that?
First, it’s an inexpensive form of advertising to a very targeted market of people, who already like pizza, or they wouldn’t already be in your data–base.
I talked earlier about giving them free value to give them a reason to enter their name and e-mail on your autu responder. Now, what Free thing you could offer them, that they would like, if you had a Pizza Parlor?
How about a Free slice of Pizza, or a fountain drink…
Don’t you think it would be valuable for you to be able to send out to hundreds to thousands of households who have already ate your pizza, and who know where you are located, specials like: Buy 2 – Get one Free, A Free Drink with an Order of Pizza, you get the picture.

And have the capability to do that with just a click of your mouse, from your auto – responder. And you cost to advertise as often as you like, is virtually nothing, Absolutely FREE.
Remember, your data-base is the key to your future fortune.
It doesn’t have to be pizza. I’m using that as an example. Be creative and adapt that concept to any business.

How about Foundations and Fundraisers?

For Foundations and Fundraiser websites, having a name and e-mail opt. in form on your website is crucial to building a following to your cause. You could ask for their name and e-mail to send them updates on future fundraiser events. Possibly have products for sale to promote your cause, such as tee-shirts, with the revenue going toward your foundation or cause.
An auto-responder is very inexpensive to have, especially for what it can do for your business.

The two top auto- responders available, that are being used by the majority of businesses are A-Weber and Get Response.
I use A-Weber myself, and feel it is, hands down, the best.
A-Weber is a download software, that can be up and running within a matter of minutes.
The cost of A-Weber is under $20 per month. If you pay quarterly, it’s less than $17 per month, and if you purchase for one year, the savings are even greater.
If you are considering using an auto-responder, either now or in the future, Click on the link http://JoeLoFreso.com/aweber to get signed up, and start building your data-base for whatever you do in the future.

Please feel free to share this article with anyone you know that could use this essential tool.
Yours in success,
Joe LoFreso